We inflate the credibility of your brand with word of mouth publicity online through Chinese bloggers, influencers and web celebrities. We analyse your brand positioning to find the best KOLs for your campaign. We management KOL marketing in the ways below.
In this way, the brands’, products’ or service providers ‘could post some contents and pictures on their own official account first, then pay KOLs to share their posts on the KOLs’ own account. This means using KOLs to help you spread your own voice and opinions. This works well on both Weibo and WeChat.
This way can be used to promote brands, products, services, campaigns and so on. The point is you need to select the right KOL who has the similar sense and level with what you want to promote in the market.
You could provide some gift cards or little gifts related to your business to your KOL, then your KOL could send these gifts to their selected fans as rewards. This action could raise the public interest and excitement about your products or brands.
You could require them to create some giveaway campaigns on their social account and encourage their fans to take part in them. Normally, KOLs get paid by sponsored posts and giveaways separately. This might be because of the complex and extra time it takes them to advertise and promote giveaway promotions.
Product reviews could be useful products, services and brands. People normally like to check the reviews about what they are going to buy. If they read positive reviews, they will be more inclined to buy. Contact bloggers and give them a reason to post positive reviews about your business in order to efficiently start building your reputation.
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WeChat has lots of different features to advertise, including Moments, Banners and KOL marketing. Besides, mini site, e-shop, payment and games are also other examples of WeChat activities.
Weibo has more than 600 million users and 200 million posts are shared on Weibo every day. It has lots of different features to advertise, including creative contents, Social Display Ads, promoted trends (Hashtag).
Apart from WeChat and Weibo, there are still many popular media platforms in China to advertise banner display. Baidu, Qihoo 360, even Douyin, Toutiao are also other examples of China Banner Display Platforms.
China has its own video streaming platforms, such as Youku Tudou, they are just like YouTube in western countries. Also, short video and live streaming are very popular and have become powerful marketing tools in China.
KOL marketing is always one of the most efficient ways to promote your brand in China. Douyin, Xiaohongshu and Toutiao are the hottest channels not only KOLs, but also celebrities to interact with followers.
An effective promotion tool with instant results, we will help you placing the ads in the most visible positions with best price through the popular channel including Baidu, Qihoo 360, Sogou etc.