China’s video platforms such as Youku and Baidu Video do so amongst local populations, particularly those of the younger demographic. The uptrend video marketing in China is not only just targeting on these video platforms but the short video and live streaming platforms.
The largest video-sharing site in China with more than 500 million monthly visitors and over 800 million daily video views.
Through Youku Tudou, companies have the opportunity to advertise their brands via this popular social platform and reach a huge number of potential consumers. In addition, it is an effective method to build brand awareness. Ads can be shown in multitude ways such as banner which can be both static or animated, text links, buttons and branded viral videos.
Other advertising options include sponsorship for live events, product-placement advertisements in in-house produced content, and in-house produced viral videos.
Tik Tok, also called Douyin is a popular short-video entertaining platform launched in 2016. Tik Tok allows users to watch and produce funny music videos through special effects and filters. These 15 seconds clips are easy to attract attention.
Tik Tok has over 12 million users and ranked the 4th in the 2018 Top 10 Apps in China (January). Thousands of KOLs can gain billions of followers on Tik Tok is now the trendiest platform. Utilizing the platform with posting advertisements and KOL marketing can make a huge difference to your business.
As a sister app of Tou Tiao, the ad formats are similar to it but Tik Tok also included KOL marketing.
As a go-to channel for live-streaming events on Weibo, Yizhibo has attracted many Chinese celebrities and brands to debut collections and products on its platform. For example, Chanel launched the latest edition of its signature fragrance N°5 with the app last year. The newest available data released by the app says that the number of its daily active users has reached 7.73 million.
Video Media Account Set-up
Video Promotion Strategy
WeChat has lots of different features to advertise, including Moments, Banners and KOL marketing. Besides, mini site, e-shop, payment and games are also other examples of WeChat activities.
Weibo has more than 600 million users and 200 million posts are shared on Weibo every day. It has lots of different features to advertise, including creative contents, Social Display Ads, promoted trends (Hashtag).
Apart from WeChat and Weibo, there are still many popular media platforms in China to advertise banner display. Baidu, Qihoo 360, even Douyin, Toutiao are also other examples of China Banner Display Platforms.
China has its own video streaming platforms, such as Youku Tudou, they are just like YouTube in western countries. Also, short video and live streaming are very popular and have become powerful marketing tools in China.
KOL marketing is always one of the most efficient ways to promote your brand in China. Douyin, Xiaohongshu and Toutiao are the hottest channels not only KOLs, but also celebrities to interact with followers.
An effective promotion tool with instant results, we will help you placing the ads in the most visible positions with best price through the popular channel including Baidu, Qihoo 360, Sogou etc.