We offer keywords marketing strategy in the Top 5 search engines in China. Our team will help you to place the ads in the most visible positions and secure them at the best price.
Baidu is the leading search engine in China and is the 4th most visited website in the world. With 6 billion daily search queries every day, Baidu occupies an incredible 80% of the market share in China and has the longest reach of any medium in China.
In terms of search results, there is active censorship on sensitive topics, but that is not directly influencing most Western companies interested in the Chinese market.
Qihoo 360 was developed by a security software company and its search engine so.com. It was only launched in 2012, but by 2015 it controlled an estimated 30% of the Chinese search market.
Its popularity has likely been influenced by the growth of mobile. By Q3 in 2014, mobile devices were the leading source of searches and revenue for Chinese search engine marketing, and Qihoo 360 has been responsible for building the most popular app store in China.
Sogou’s search engine provides a lot more abilities to analyze and categorize the most popular words and phrases. Sogou is also building artificial intelligence and natural language search technologies, far ahead of its competitors. Another huge opportunity that Sogou leverages, is its exclusive access to WeChat – China’s largest social media platform.
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WeChat has lots of different features to advertise, including Moments, Banners and KOL marketing. Besides, mini site, e-shop, payment and games are also other examples of WeChat activities.
Weibo has more than 600 million users and 200 million posts are shared on Weibo every day. It has lots of different features to advertise, including creative contents, Social Display Ads, promoted trends (Hashtag).
Apart from WeChat and Weibo, there are still many popular media platforms in China to advertise banner display. Baidu, Qihoo 360, even Douyin, Toutiao are also other examples of China Banner Display Platforms.
China has its own video streaming platforms, such as Youku Tudou, they are just like YouTube in western countries. Also, short video and live streaming are very popular and have become powerful marketing tools in China.
KOL marketing is always one of the most efficient ways to promote your brand in China. Douyin, Xiaohongshu and Toutiao are the hottest channels not only KOLs, but also celebrities to interact with followers.
An effective promotion tool with instant results, we will help you placing the ads in the most visible positions with best price through the popular channel including Baidu, Qihoo 360, Sogou etc.