1. WeChat act as a super app China’s largest social networking platform WeChat consolidated its market position as a super app over the past year, with daily active users exceeding 1 billion. As tech giant Tencent’s signature...
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Douyin, the viral short video app known as TikTok in international markets, is introducing a mini-game into its app, in a move that will put it in direct competition with the gaming and social media...
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While China still represents a big growth opportunity for all brands, brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is becoming a global challenge. Brands need to...
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Chinese New Year kicks off this week and an estimated 400 million Chinese people are expected to be on the move for the Year of the Pig. They’ll be heading back to their hometowns to...
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Tucked away in the basement of an unremarkable commercial centre in downtown Guangzhou, a booming southern Chinese city, is an important “factory”. It doesn’t produce shoes or shirts, or anything you might expect; it churns...
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It has been a great year for the cross-border e-commerce industry in China. It’s clear that the cross-border e-commerce industry in China is becoming more and more complex. Brands and retailers will have to choose...
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