1. WeChat act as a super app China’s largest social networking platform WeChat consolidated its market position as a super app over the past year, with daily active users exceeding 1 billion. As tech giant Tencent’s signature product, WeChat is a combination of WhatsApp, Facebook, PayPal and...
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In 2018, we have seen Tencent aggressively pushing advertising options on luxury brands on WeChat — nearly 90 percent of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019. As luxury brands continue and update...
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TD Ameritrade, the Omaha, Nebraska online brokerage, announced Monday (December 3) that it is the first U.S.-based brokerage to integrate with Tencent’s WeChat messaging system, which is wildly popular in China. 1. More accessible for user In a press release issued Monday (December 3), TD Ameritrade said...
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Alibaba has set a new high water mark for a single day of sales. The 11.11 Global Shopping Festival, held on Singles' Day, smashed previous records this year with sales reaching RMB 213.5 billion (USD $30.8 billion) an increase of27% over 2017 and amounting to...
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Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders. For fashion retailers planning to enter China, two names immediately spring to mind: etail giants JD.com and Alibaba’s Tmall. But there...
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Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands...
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The initiative accelerates advances made by China’s major internet companies in building platforms that can host multiple services Baidu chairman and chief executive Robin Li Yanhong is taking a page out of fellow tech billionaire Pony Ma Huateng’s playbook, by pushing to introduce mini-programs, which have...
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Just as China sets the world pace in e-commerce, it's doing the same for live streaming. More than 100 million viewers watch a live online video event every month, according to digital brand researcher L2. As an e-commerce tool, the typical live streaming format involves a celebrity...
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With China’s traditional Valentine’s Day, aka “Qixi (七夕)” Festival, just a few days away, many luxury brands have rolled out a variety of digital marketing campaigns to cash in on the gift-giving demand. This year, the holiday falls on Friday, August 17, and a record number...
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