Marketing budgets are shifting significantly in China, according to the ‘China Digital Marketing Trends 2019’ report by AdMaster. The report discusses the findings of a survey of 110 advertisers and 130 digital marketing industry practitioners in China by the marketing data technology company. As digital marketing...
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The primary demographic on Little Red Book consists of females under 30 who are interested in skin care, cosmetics, nutrition supplements, and fashion. Little Red Book is the perfect platform for people to share product reviews and hauls. Since the majority of posts on Little...
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In 2018, we have seen Tencent aggressively pushing advertising options on luxury brands on WeChat — nearly 90 percent of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019. As luxury brands continue and update...
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Nearly a decade after Alibaba launched 11.11 as an antidote to Valentine’s Day, the event has totally redefined both how consumers shop and brands sell. Driven through a blend of technology, retail, social, and key influencer involvement, the day undeniably demonstrates the might of China’s...
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China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. Motivated by the earning potential and possible fame, many digital-savvy Chinese are joining the influencer ranks. There are reportedly over 1 million influencers in China who have more than...
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The partnership heats up payments competition between Tencent and e-commerce giant Alibaba in the Japanese market Chinese internet giant Tencent Holdings and Japanese messaging app operator Line are joining hands to provide payment services in Japan, the two companies announced on Tuesday.Through the tie-up Japanese merchants...
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What is Tik Tok? Tik Tok is a Chinese short-form video app has been gaining global momentum. It’s been downloaded about 80 million times in the United States, and nearly 800 million times worldwide, according to data from mobile research firm Sensor Tower. Those figures exclude...
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Forget Black Friday. China's Singles Day has financially usurped the West's consumerist orgy with a retail festival all its own. Could its next step to be global retail domination? This year's Singles Day, an online discount frenzy focused on Chinese website Alibaba, set a new record...
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WeChat, the go-to place for brands and travel destinations to connect with Chinese consumers, may not be as mighty as it once was, and its dominance in China’s mobile space has been declining, recent data suggests. It may be time for brands to re-evaluate their...
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Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders. For fashion retailers planning to enter China, two names immediately spring to mind: etail giants JD.com and Alibaba’s Tmall. But there...
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