Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? If you don’t already know, mini-programs are “sub-applications” for the highly popular Chinese social media app WeChat that offer advanced features to users so they can turn...
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Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands...
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The initiative accelerates advances made by China’s major internet companies in building platforms that can host multiple services Baidu chairman and chief executive Robin Li Yanhong is taking a page out of fellow tech billionaire Pony Ma Huateng’s playbook, by pushing to introduce mini-programs, which have...
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Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin. Douyin was the sixth most downloaded app in the world in the first quarter of 2018, ahead...
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. Have you ever heard of a social media influencer with 4.5...
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Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world China’s two mobile payments giants, Alipay, an affiliate of the Chinese ecommerce group Alibaba, and WeChat Pay, owned by the messaging and social media powerhouse Tencent,are streets...
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Just as China sets the world pace in e-commerce, it's doing the same for live streaming. More than 100 million viewers watch a live online video event every month, according to digital brand researcher L2. As an e-commerce tool, the typical live streaming format involves a celebrity...
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While many traditional companies spend big on advertising to keep their brand in the spotlight, a Chinese beverage start-up known for its cheese topped tea drinks that people wait in line for hours to buy, is leveraging the power of free internet marketing in its...
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Just as small startups are disrupting traditional companies, individual online celebrities are changing the advertising market. It’s not dominated by a big entertainment company who owns thousands of top stars, but an individual with a strong talent can also convince consumers to open their wallets. Over...
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With China’s traditional Valentine’s Day, aka “Qixi (七夕)” Festival, just a few days away, many luxury brands have rolled out a variety of digital marketing campaigns to cash in on the gift-giving demand. This year, the holiday falls on Friday, August 17, and a record number...
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